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Biography Of Photographer Bernard O'Sullivan

I was first seriously smitten with the photography bug in the early 1970s' while I was still at school. Later in my early teens, I joined a local camera club near to my parent’s home in Manchester.

After three immensely happy and informative years at
Blackpool College, I graduated in 1981. My first job was as a retinal-medical photographer at Manchester Royal Eye Hospital, to say that this wasn’t the most creative job, is putting it mildly and I left or perhaps, escaped after 10 months.

In 1984 I joined the Cheshire County Council exhibition and graphics group based in the Northwich Salt Museum. This gave me experience of working alongside graphic designers and illustrators, gaining invaluable insights into how these allied professions worked.

Although the position was government funded and therefore poorly paid, it did give me access at that time to 5x4 and medium format camera kits. It was at this point that I really started building my portfolio, spending what little spare money I had on film and processing. There is no doubt that mistakes were made along the way but more importantly I was getting practical field experience.

Between 1986 to 1991, I worked for two Manchester studios, the second studio closing down in 1981 due to one of the many recessions I any others have experienced in my working life. By now though, I felt I had the necessary skills to embark on the scary adventure of my own business, and after much prompting from past clients, fellow photographers, friends etc, I founded
Inside Out Photography (IOP) later that same year.

Since 1991, I have worked for a disparate client base, undertaking a wide range of commercial, architectural and industrial photography jobs UK wide and occasionally in central Europe. For the past Twenty-Seven years of working for myself, I have provided images to support large-budget major projects for the public sector, through to modest one-off commissions for SMEs, regularly winning major professional photography

I am constantly on the look out for any new technology which allows me to push the creative barriers further and further, whether it is high-end
36.3 meg pix cameras, specialist perspective-control optics, extensive studio lighting or the latest creative-software.

For me the most precious thing about working for yourself in the creative services, is the drive it engenders for continual self-improvement. I feel passionately about photography and genuinely try my utmost to treat each client and commission as if it were the most important shoot I have carried out!

This passion was also the motivation behind my involvement with running the BIPP nationally and regionally, I was NW chairman for 3 years and I am proud to have been awarded
The BIPP Presidential Award in 2013 and in 2016 The Peter Kaye Award (No connection to the comedian) for services to the BIPP nationally and regionally respectively.

In common with the majority of commercial photographers, I work mostly on my own these days and only use assistants when a job really does demand it. The reason is simply to minimise costs and keep invoice values competitive for my clients, in addition you can be assured that your commission will be carried out by myself.

In 2014
IOP opened a second site second site in the picturesque Derbyshire village of Tideswell/Buxton, in May 2018 this became our registered base although we have retained an office and image restoration collection address in Manchester. We continue to service our existing and new Manchester clients on the same terms as always and any additional travelling time, clients is entirely absorbed by IOP.

To me, photography has
always been a magical blend of boys-toys, gadgets and personal creative freedom. Even after Forty-Two (42) years of working professionally, I still get a buzz from walking into a mundane scruffy environment and coming away with exciting images that surprises the client and puts a genuine smile on their face!

I love being a photographer: it has allowed me to do and see things, which in the normal scheme of life, I would never have had a chance to experience, in short its pretty cool!
If you look good, then I look good!

Bernard O’Sullivan ABIPP

Proprietor of Inside Out Photography
Past Chairman of the
BIPP North West region 2010-2013

Your image is your future: trust it to a true professional!

Inside Out photography are award-winning commercial photographers operating from
Manchester and Tideswell, serving the North West, Midlands, UK wide and central Europe

T  07831 344 722   -   E

Link to Inside Out Photography Facebook page
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Inside Out Photography
Pen-y-Ghent, Manchester Road, Tideswell, Derbyshire, SK17 8LL

151 Braemar Road, Fallowfield, Manchester, M14 6PN *
* Office and image-restoration drop-off only.


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